Winning Lifelong Customers With The Five Abilities® eBook Rick Wong
Download As PDF : Winning Lifelong Customers With The Five Abilities® eBook Rick Wong 
Businesses don’t make decisions—people do. Most importantly, people make business decisions for personal reasons. Winning Lifelong Customers with The Five Abilities guides you over the five personal connection hurdles that lead to a successful sale with decision-makers and influencers.
The Five Abilities®
VISABILITY – Being seen in the right way, by the right people, at the right time.
CREDABILITY – Showing superior knowledge about your industry and that of you customers.
VIABILITY – Fitting the needs and abilities of both the seller and customer.
CAPABILITY – Delivering on the personal reasons people make business decisions.
RELIABILITY – Being accountable when the unexpected happens–and it always will.
Winning lifelong customers is the lifeblood of enterprise selling because it leads to repeat business and referrals that keep your business growing and profitable. The Five Abilities methodology teaches you how to master the personal side of selling in new and instantly memorable ways, leading you to make a habit of winning lifelong customers.
About the Author
Rick Wong is the creator of The Five Abilities® sales methodology and the founder and CEO of The Five Abilities LLC, a sales consulting firm. He has spent more than 35 years growing revenue for Fortune 100 companies including American Bank Stationery, Hewlett-Packard and Microsoft. His sales success earned him global leadership roles as VP of Asia for Microsoft’s OEM Division and VP Global Device Partners, where his teams sold with partners throughout the world. Today Rick is a sales consultant for technology companies and serves as VP on the Board of Directors for Vision House, a non-profit company that serves homeless custodial parents with children in King County, Washington. You can connect with Rick and learn more at TheFiveAbilities.com.
Winning Lifelong Customers With The Five Abilities® eBook Rick Wong
Learning about these five abilities so early in my career helps me to frame my future.I love how this author broke concepts and theories into very practical stories and lessons. Winning repeat business is how one grows their business. It's just too costly to always focus on new customer acquisition without retaining the former ones. The principles found in this book has helped me to better understand how I can be a valuable resource to the customers I interact with on a daily basis.
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Winning Lifelong Customers With The Five Abilities® eBook Rick Wong Reviews
Whether you have been selling for 20 years or 2 months, Rick’s principle and approach are helpful. I Loved his reminder on CREDABILIY. A must read for as a refresher or to learn the keys to selling for the first time.
The Five Abilities touches on something that I find more and more within my own business - people do business with people they like.
Buying the book gives you access to a simple, easy-to-learn framework that can apply to all sales situations, no matter the complexity. It's a simple AND EFFECTIVE way to implement a winning sales strategy and to help develop a sales culture when customer service is again the focus.
Since learning these abilities I have been able to communicate better and close FAR MORE OFTEN. Don't know what I did without this!
Everyone, whether they realize it or not, is in sales. From working within a company, to convincing your kids to take some particular action, having influence with others is necessary. Wong has created an actual system for tracking where you are in the sales process and calls it The Five Abilities. Never again will you find yourself saying, "Oh no. What do I do now?" There is a clear road map in place to help guide you along to winning lifelong customers.
Rick and I worked together a few years back and he provided a review copy for me. First off, the author really knows his stuff. He has managed negotiations and complex sales with large organizations and high level executives where the stakes are high, the memories long and the egos on both sides of the table often out-sized. His book is chalk full of terrific anecdotes from the power of cold calls and selling checks to small banks in rural Montana to the importance of interpersonal insights recognizing most people "make business decisions for personal reasons" whether it is negotiating a high stakes deal with Boeing or navigating the complex culture issues of selling the concept of Intellectual Property to Asian hardware partners. He weaves these anecdotes together in 10 easy to follow chapters punctuating each "ability" ("visability", "credability", viability, etc) with a well-organized sales check list and list of what to do's and what not to do's. The total read time is less than 2.5 hours - I was able to get thru it on a flight from LAX to SEA - and well worth the investment of time. If you are an experienced selling pro or a business leader looking to get your mind wrapped around advanced selling concepts in an accessible way, this is a great book to help you learn some powerful and intuitive concepts.
Winning lifelong customers is what it is all about. Delighting your customers, learning how to talk to them and understand their needs - not just sell to them, this is what Rick does a masterful job doing. His model for understanding, engaging and selling the right way to potential and existing customers is what every business leader must understand to turn their existing customers into lifelong customers. Rick isn't new at this - he has lived this and proven this in his career and now you can learn these proven techniques. This is a great read.
Great read. Really takes what can be too heady and turns it into practical questions we can ask every day or week to really track progress
The Five Abilities simplifies sales and provides great direction with predictable impact. Its stories make it a read once, remember and realize the benefit type of book. It creates value for successful experienced sales people as well as those just getting started. It helps increase self awareness and in doing so makes it easy to put its message into your own experience. Obviously I like this book, what it offers and how easy it was for me to learn from.
Learning about these five abilities so early in my career helps me to frame my future.
I love how this author broke concepts and theories into very practical stories and lessons. Winning repeat business is how one grows their business. It's just too costly to always focus on new customer acquisition without retaining the former ones. The principles found in this book has helped me to better understand how I can be a valuable resource to the customers I interact with on a daily basis.
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